This company has always had an appreciation of the power of communicating, and of doing so properly. In its early days it did quite a few effective promotions for the newborn pay-TV industry.
Later it managed a pay TV channel, then the Australian operations of Italy's national public broadcaster Rai. It went on to produce news and documentaries, as well as doing the logistics for a number of grand events, including the Sydney Olympics 20 years ago.
Today we focus on producing broadcast material for Rai while piloting a concept locally (more on this later in 2020), and on servicing a growing number of clients who are after quality, professional promotions.
Don't be deceived by Annabelle Silk's young age, for she has already amassed quite some experience in the now-critical sector of social media communications. [EXPAND]
With a passion for quality graphic work (she's a student of fine arts in Sydney), Annabelle's contribution to any communications campaign is both stylish and effective.
She's not only a creative, though: she can produce some sharp campaign planning with an eye to the budget - so an all-rounder with a wide and still expanding set of skills.
A real assett to this outfit.
It took Claudio Paroli a while to discover that all he wanted to do in life was telling stories in sounds and images. In the meantime he'd done a degree in law in Rome, his national service and dabbled in advertising. Then he moved to Australia, where he finally got to play with sounds and images at the newly created SBS-TV. He'd stay there 14 years as a reporter, producer and eventually deputy news director of the new station's flagship World News, before moving out of the newsroom.
In 1990 he got to lead the Australian team covering the football World Cup in Italy, 52 matches, the first ever coverage of such a scope in the country. A couple of years later he project-managed and directed the relocation of SBSTV to its current home in Artarmon, Sydney. It was a massive logistics exercise which landed him on the front cover of the industry magazine (shared with well-deserving broadcast engineer Shek Hing-fat).
In 1995 he left SBS to go back to production and founded TVi, working for a range of clients including the first Australian Pay TV and, later, Italy's national public broadcaster Rai - a relationship that still remains strong after more than 20 years.
Francesco Calderone has been working in the film industry for the past 14 years. He started writing and directing short movies in 2006, and in 2008 he won his first two prizes: the Oilily prize at the I’ve seen Films festival, organised by Ruger Haure, Ridley Scott, Richard Gere and Robert Rodriguez, and the first prize at the Young Director Preject III, organised by NBC Universal in Rome.
With his own Italy-based production company, Francesco operated in the commercial and corporate space in Italy and abroad, as well as working as a director and screenwriter for major Italian movie stars such as Angelo Duro and Maccio Capatonda. As a filmmaker, writer and director he worked with Italian YouTubers iSoldiSpicci (over 1M followers).
He’s also been involved in international productions, covering different roles with national TV broadcasters in Italy, Switzerland, New Zealand, and in the United States. In 2018 he starred in his own show WorkTrotter for Italy's national public broadcaster where he directed, wrote and hosted 12 episodes of the show.
In Australia, he’s now focusing on multimedia productions for movies, TV, corporate and web.